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Create awesome short videos with our editing tools and share with the world. With musical.ly, you can use our music and sound library, stickers, face filters, beauty effects, and more for your videos!
On 9 November 2017, TikTok's parent company, ByteDance, spent nearly $1 billion to purchase musical.ly, a startup headquartered in Shanghai with an overseas office in Santa Monica, California, U.S.[53][54] Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. TikTok merged with musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok.[55] This ended musical.ly and made TikTok a worldwide app, excluding China, since China already had Douyin.[54][56][57]
After merging with musical.ly in August, downloads increased and TikTok became the most downloaded app in the U.S. in October 2018, which musical.ly had done once before.[60][61] In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China.[62] In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.[63] It was also the most-downloaded app on Apple's App Store in 2018 and 2019, surpassing Facebook, YouTube and Instagram.[64][65] In September 2020, a deal was confirmed between ByteDance and Oracle in which the latter will serve as a partner to provide cloud hosting.[66][67] Walmart intends to invest in TikTok.[68] This deal would stall in 2021 as newly elected President Biden's Justice Department put a hold on the previous U.S. ban under President Trump.[69][70][71] In November 2020, TikTok signed a licensing deal with Sony Music.[72] In December 2020, Warner Music Group signed a licensing deal with TikTok.[73][74][75] In April 2021, Abu Dhabi's Department of Culture and Tourism partnered with TikTok to promote tourism.[76] It came following the January 2021 winter campaign, initiated through a partnership between the UAE Government Media Office partnered and TikTok to promote the country's tourism.[77]
The app's "react" feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen.[84] Its "duet" feature allows users to film a video aside from another video.[85] The "duet" feature was another trademark of musical.ly. The duet feature is also only able to be used if both parties adjust the privacy settings.[86]
The app has spawned numerous viral trends, Internet celebrities, and music trends around the world.[101] Many stars got their start on musical.ly, which merged with TikTok on 2 August 2018. These include Loren Gray, Baby Ariel, Kristen Hancher, Zach King, Lisa and Lena, Jacob Sartorius, and many others. Loren Gray remained the most-followed individual on TikTok until Charli D'Amelio surpassed her on 25 March 2020. Gray's was the first TikTok account to reach 40 million followers on the platform. She was surpassed with 41.3 million followers. D'Amelio was the first to ever reach 50, 60, and 70 million followers. Charli D'Amelio remained the most-followed individual on the platform until she was surpassed by Khaby Lame on June 23, 2022. Other creators rose to fame after the platform merged with musical.ly on 2 August 2018.[102] TikTok also played a major part in making "Old Town Road" by Lil Nas X one of the biggest songs of 2019 and the longest-running number-one song in the history of the US Billboard Hot 100.[103][104][105]
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