Web Video Collection 1, 2, 3, 4, !FULL!
The Facebook Collection ads showcases multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) and a video as well. The ad type has been popular so far with retailers and clothing companies.
Web Video Collection 1, 2, 3, 4,
Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This can include multiple video experiences, including features to auto-play on loop.
Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. So needless to say, Instagram videos are absolutely worth the investment.
Since 2015, Instagram crafted its videos formats to allow three different styles: landscape, square and vertical. The predominantly-mobile social network is perfect to share videos of any size organically to reach your audience.
Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform, with the main differences being the short length and the ease of editing in-app to add effects and sound.
Twitter provides two formats of in-feed video content to share with your followers: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or Vimeo links. Luckily, Twitter makes it easy to share organic content, but the dimensions do change as the video bitrate alters.
Looking to promote your video through paid ads on Twitter? Luckily, you can use the same exact formats from Twitter organic videos. Stick to the same specs for both organic and paid video to ensure maximum visibility.
This video format is the most common across the channel and is the main way users communicate back and forth through the app. However, your business can post videos to its story so others can see what your business is up to. Just follow these specs:
Known as the second-largest search engine behind Google, YouTube is an essential network for video content. For marketers, YouTube is a great space to promote, educate and share video content around your brand.
As YouTube continues to grow as a destination for video content, it hosts everything from short form promotional videos to full-length movies and TV. This means users are streaming content on all sorts of devices, which could have different levels of zoom or overscan.
Standard YouTube videos are pretty straightforward, but there are a few video ad formats to learn if you want to advertise on the network. According to data from Google, Brands advertising on YouTube often receive a 20% increase in traffic.
Introduced late 2020, YouTube Shorts have recently made its debut as another short-form video feature. These videos are a new way to watch, create and discover short-form content. Shorts can be captured and edited from a smartphone or uploaded through the standard upload workflow from desktop or mobile. Because people are watching more short-form videos globally, using Shorts is a new way to reach wider audiences to entertain, education or make them feel good.
Pinterest allows video upload for business accounts only, so they have specs designed for brands to get the most out of the highly visual and inspirational lifestyle content frequently shared on the platform.
The individuals and organizations that use WCAG vary widely and include Web designers and developers, policy makers, purchasing agents, teachers, and students. In order to meet the varying needs of this audience, several layers of guidance are provided including overall principles, general guidelines, testable success criteria and a rich collection of sufficient techniques, advisory techniques, and documented common failures with examples, resource links and code.
An alternative for time-based media or audio description of the prerecorded video content is provided for synchronized media, except when the media is a media alternative for text and is clearly labeled as such.
Where pauses in foreground audio are insufficient to allow audio descriptions to convey the sense of the video, extended audio description is provided for all prerecorded video content in synchronized media.
audio or video synchronized with another format for presenting information and/or with time-based interactive components, unless the media is a media alternative for text that is clearly labeled as such
Since the videos are made available through YouTubeʼ s video distribution service, please use a browser and an Internet connection that allow you to watch YouTube videos. For more information, please see the YouTube help page.
This guide introduces the video codecs you're most likely to encounter or consider using on the web, summaries of their capabilities and any compatibility and utility concerns, and advice to help you choose the right codec for your project's video.
Due to the sheer size of uncompressed video data, it's necessary to compress it significantly in order to store it, let alone transmit it over a network. Imagine the amount of data needed to store uncompressed video:
Most video codecs are lossy, in that the decoded video does not precisely match the source. Some details may be lost; the amount of loss depends on the codec and how it's configured, but as a general rule, the more compression you achieve, the more loss of detail and fidelity will occur. Some lossless codecs do exist, but they are typically used for archival and storage for local playback rather than for use on a network.
The following video codecs are those which are most commonly used on the web. For each codec, the containers (file types) that can support them are also listed. Each codec provides a link to a section below which offers additional details about the codec, including specific capabilities and compatibility issues you may need to be aware of.
As is the case with any encoder, there are two basic groups of factors affecting the size and quality of the encoded video: specifics about the source video's format and contents, and the characteristics and configuration of the codec used while encoding the video.
The simplest guideline is this: anything that makes the encoded video look more like the original, uncompressed, video will generally make the resulting data larger as well. Thus, it's always a tradeoff of size versus quality. In some situations, a greater sacrifice of quality in order to bring down the data size is worth that lost quality; other times, the loss of quality is unacceptable and it's necessary to accept a codec configuration that results in a correspondingly larger file.
The degree to which the format of the source video will affect the output varies depending on the codec and how it works. If the codec converts the media into an internal pixel format, or otherwise represents the image using a means other than simple pixels, the format of the original image doesn't make any difference. However, things such as frame rate and, obviously, resolution will always have an impact on the output size of the media.
The degree to which these affect the resulting encoded video will vary depending on the precise details of the situation, including which encoder you use and how it's configured. In addition to general codec options, the encoder could be configured to reduce the frame rate, to clean up noise, and/or to reduce the overall resolution of the video during encoding.
The algorithms used do encode video typically use one or more of a number of general techniques to perform their encoding. Generally speaking, any configuration option that is intended to reduce the output size of the video will probably have a negative impact on the overall quality of the video, or will introduce certain types of artifacts into the video. It's also possible to select a lossless form of encoding, which will result in a much larger encoded file but with perfect reproduction of the original video upon decoding.
The options available when encoding video, and the values to be assigned to those options, will vary not only from one codec to another but depending on the encoding software you use. The documentation included with your encoding software will help you to understand the specific impact of these options on the encoded video.
Artifacts are side effects of a lossy encoding process in which the lost or rearranged data results in visibly negative effects. Once an artifact has appeared, it may linger for a while, because of how video is displayed. Each frame of video is presented by applying a set of changes to the currently-visible frame. This means that any errors or artifacts will compound over time, resulting in glitches or otherwise strange or unexpected deviations in the image that linger for a time.
To resolve this, and to improve seek time through the video data, periodic key frames (also known as intra-frames or i-frames) are placed into the video file. The key frames are full frames, which are used to repair any damage or artifact residue that's currently visible.
The act of removing data in the process of encoding video requires that some details be lost. If enough compression is applied, parts or potentially all of the image could lose sharpness, resulting in a slightly fuzzy or hazy appearance.
Contouring or color banding is a specific form of posterization in which the color blocks form bands or stripes in the image. This occurs when the video is encoded with too coarse a quantization configuration. As a result, the video's contents show a "layered" look, where instead of smooth gradients and transitions, the transitions from color to color are abrupt, causing strips of color to appear.